BMW has signed a new agreement with the Ryder Cup that will allow BMW drivers to watch coverage of this year’s tournament from inside their cars.
Customers of Worldwide Partner BMW who own a BMW 7 Series will be able to follow every shot at the 2023 Ryder Cup live. The Ryder Cup in-car app will enable passengers in the second row of seats to enjoy golf’s greatest team contest on the BMW Theatre Screen. The live broadcasts and other on-demand content can also be accessed on the BMW Curved Display in the front row of seats when the car is stationary. The free offer will be available in multiple markets around the globe*, and in many other BMW models.**
“The Ryder Cup is associated with unique emotions and great prestige – there is no other golfing event like it,” says Stefan Ponikva, Vice President BMW Brand Communication and Brand Experience. “The same is true of BMW vehicles, particularly the BMW 7 Series. The exclusive opportunity to combine sheer driving pleasure with the emotions of the Ryder Cup combines all this with the BMW Group’s aspiration to rethink the digital experience both inside and outside the car and to create innovative worlds of experience.”
Established in 1927, the biennial competition pits 12 of the top professional golfers from the U.S. and Europe against each other in a head-to-head match play competition and has become one of the world’s greatest sporting events, captivating an audience of millions around the globe. “We want to bring the excitement of golf’s greatest team contest to as many people as possible and this new agreement will help us do just that, giving BMW drivers around the globe the chance to stay up to date with all the action in Rome, wherever they are,” said European team Captain Luke Donald, during a press conference held at Golfclub München Eichenried today to mark the 100-day milestone. The iconic DP World Tour tournament, the BMW International Open, is being held there for the 34th time this week.
The BMW Theatre Screen transforms the rear of the new BMW 7 Series into an exclusive private cinema. The large 31.3-inch display offers first-class entertainment with Amazon Fire TV built-in, with the addition of the Ryder Cup in September and October. Thanks to the on-board 5G-enabled antenna system, customers benefit from the best-possible streaming speeds.
For safety reasons, the BMW Curved Display is unable to play premium sport content while driving. However, streaming is possible for rear-seat passengers while the vehicle is on the move.
* All global markets excluding the UK, Ireland, North America and Mexico.
**Ex factory: BMW 7 Series, BMW iX, BMW i4 produced after 07/23; BMW X5, BMW X6, BMW X7, BMW XM, BMW X5 M, BMW X6 M produced after 08/23. Other BMW models from the mid-range and luxury segments will follow in stages. Updating to BMW Operating System 8.5 via Remote Software Upgrade will be offered in the future for the following vehicles: BMW 7 Series produced after 07/22; BMW iX produced after 03/23; BMW X5, BMW X6, BMW X7, BMW XM, BMW X5 M, BMW X6 M produced after 04/23.
